How two major supermarkets in the Australian market carry out their Assignment

How two major supermarkets in the Australian market carry out their business - Assignment Example This research establishes an inter-association between all picture images, content, and loyalty components. The outcomes of the research demonstrate the way store picture influences feelings more straight from store environment, service, producing and after sales service more so than the sight and expediency. This outcome promotes past researchers like Willkie and Olson et al. on the way feelings have a straight firm effect on store loyalty and reassure the proposed theory if a customer holds an optimistic feeling towards the supermarket; they are probable to be faithful. However, this study contrasts the research by Yoo and Macinnis that accounts for just supermarket site to have a straight impact on the general store feelings. Alain d’Astous and Melanie Levesque’s research, â€Å"A Scale for Measuring Store Personality†, develops the urgency to conceptualize the notion that every store has its personal new personality and establishes a technique in which it wou ld be assessed to access its psychometric features. Five sizes were established that are applied in the breakdown of this research of Coles vs. Woolworths. The sizes are marked complexity, firmness, genuineness, keenness, and unpleasantness. The research attains its outcomes through establishing a prosperous personality scale for supermarkets to aid with marketers’ breakdown of customers’ views on the grounds of their emotional sequences.  

Project Portfolio Management Case Study Example | Topics and Well Written Essays - 1500 words

Project Portfolio Management - Case Study Example The constraints of external environmental factors, changes in customer requirements and demographics and the financial and operational constraints would also be considered for the same. The project selection criteria would mainly be based on the continuously shifting needs of the customer groups in this industry in Florida, where the company is mainly located. Also, the strategic objectives of the company like the expansion of the business into new markets like Europe and Alaska, the increase in revenues by 10%, the expansion of customer services and the improvement of the customer satisfaction levels by 15% every year, would also be considered as the main project selection criteria. Apart from these, the cost control objectives of the company including the reduction of operating costs by at least 10% per year and the reduction of warehouse and overhead costs by at least 5% per year would be taken up as key selection criteria for the project portfolio management process. Thus, to ens ure that all these goals are met with, the Enterprise Project Portfolio Management (EPPM) method is selected. The Enterprise Project Portfolio Management (EPPM) method of portfolio management is selected for the company because this technique involves taking up a top down approach that helps to manage all the project intensive resources and activities across the company. This would help to streamline the different business decision units of the company by ensuring better integration of the operational, financial, human resources and corporate strategies of the company. Since, this method is an automated system and does not require manual work; therefore, it would be time and cost effective as well. The EPPM takes up a centralized top down approach of managing the project portfolios which ensures that all levels of employees are actively engaged in the project